Can your Manufacturing business compete online?

With so much competition, you need to stand out

Digital Transformation within the manufacturing sector has been accelerated by COVID-19 - many more people are making purchase decisions online, and as a result competing online is harder than ever.

You need to be visible to your potential customers, instill trust in your brand and - once converted - engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming. Thankfully, there's a solution to this problem.

The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for the manufacturing sector, focused on your customer lifecycle.

RACE Lifecycle Model

The Smart Insights RACE Framework

Build an agile, strategic approach to integrating your marketing activities

To reach and convert customers through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.

The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.

RACE Integrated Funnel

What do our Manufacturing customers say?

Companies like Honeywell have seen success from implementing RACE

''A goldmine of digital information on digital marketing that can help you get better results''

Andrew Topliffe, Digital Marketing CoE Leader, Honeywell

Use the RACE Growth Process to win, reach and convert more customers

The RACE Growth Process is a tried-and-tested methodology to support the growth of manufacturing organizations. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.

Dedicated digital transformation guidance

Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.

Create an integrated, omnichannel marketing strategy

Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.

Monitor, measure and improve your ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.

Start creating your RACE marketing strategy today

Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.




For Business



$175 $117

Up to 3 users (included)

per month

Growing your small business (including consultants and agencies)


RACE Marketing Framework
Marketing Strategy toolkits
Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses

Join now

Starts at



3+ users (3 included)

per month

Billed Annually

Structured team training and strategic advice for larger business

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses

Enquire now

Smart insights logo

BM enquiry form (New Pricing Grid Apr 2020)


Need to know more?

Find out how the RACE Growth Process can help your manufacturing business achieve results from marketing with a customized, no-obligation demonstration. We'll show you the tools, templates and training you'll use to plan, manage and optimize your marketing strategy.

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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

BM enquiry form (Vertical Pages)