Get instant access to 25+ FREE

digital marketing guides & templates

Smart Insights

10 common social media marketing mistakes

social media mistakes guide

How will this guide help me and my business?

Avoid the pitfalls that limit engagement with your target audience. As with any marketing or e-commerce activity, you could be missing out if you fail to think through your social media activities.

By following a planned, strategic approach, you can make the most of the opportunities. The old saying “if you fail to plan, you plan to fail” is therefore entirely relevant, and still common for many businesses in the absence of a strong social media strategy.

Our mantra for social media, as with all digital marketing activities, is Plan, Manage, Optimize. With this approach, you are giving your business the best chance at realizing good returns on investment into social media marketing and to hopefully avoid the common pitfalls many brands make.

With social media, these mistakes can prevent you from getting the most from your efforts but can also damage a brand since social shares are also immediate and potentially broadcast to thousands or even millions of people in your target audience.

Digital marketing strategy Toolkit
View the Toolkit

Get instant access to
25+ FREE resources and guides