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10 common website customer experience mistakes guide


How will this guide help me and my business?

This guide reveals examples of poor website design from different sectors which are commonly seen, but best avoided. As well as highlighting common errors, the guide also contains strategy recommendations, practical tips and links to helpful resources to help you get more out of your website or online store, and in turn, increase revenues and conversions.

Good UX, good design and smooth experiences can have a dramatic effect on revenues. If you look after your customers, they will look after you.

Our mistakes guide shows you:

Today, website visitors expect more than ever before from your site as they compare your user experience against the leaders from different sectors like Amazon, Facebook, HubSpot or Uber. Often there are common flaws in how websites are designed and implemented which means they don't support your communications goals and the customer journey.

The quality of the Customer and User Experiences that businesses deliver through their customer-facing websites is now vital in most industries. The website experience must support the whole customer lifecycle from acquiring customers through to retention and loyalty and will often account for a high proportion of leads or sales.

To help you avoid these mistakes - and correct them - this free guide explains the most common mistakes we see. It also explains what you can do instead, to create a more effective, persuasive experience.

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