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10 marketing campaign planning mistakes

How will this guide help me and my business?

Sometimes things go wrong and it’s often for the same reasons; lack of planning, preparation and understanding.

Over the last 20 years as we have consulted and trained with many businesses and we have seen many different mistakes which result in disastrous campaigns. Yet there are some common mistakes we see that are often repeated. Some examples are summarised here so you can avoid history repeating itself in your organisation.

This practical guide doesn't just detail the mistakes, it also provides solutions, strategy recommendations and recommended resources to help you avoid these mistakes. With clear indication of what to do instead, the guide explores common marketing campaign planning errors in social media, traditional media and integration.

Our practical and actionable guide will help you plan your marketing campaigns better, the guide aims to help you plan better, integrate more and use digital media effectively.

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