Top 10 common content marketing mistakes
Grow your audience and build interest and leads by avoiding these common mistakes
How will this guide help me and my business?
Are you using the right types of content assets to engage your audience to generate leads and nurture them towards a sale? With so much content being produced today, it's important your content marketing strategy delivers effective content that cuts through.
Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples.
Who is this guide for?
This guide gives recommendations for marketers responsible for managing and improving content marketing who want to develop a more strategic approach.
How is this guide structured?
The guide contains strategy recommendations and recommended resources for each mistake. The main body of the guide is structured around common content marketing mistakes that you may be making, such as:
- No clear plan and strategy
- Not knowing your customers
- Managing SEO and social media plans in isolation
- No clear measurement and analytics framework
- Producing mediocre or insufficiently useful content
- Not being an expert on your subject
- Being overly promotional
- Not testing content formats
This content marketing mistakes guide has been updated with examples from Starling Bank, Monzo, and Spotify. The guide also has two brand new sections:
- Ignoring the benefits of evergreen content
- Inconsistent use of brand and tone of voice
About the author
Gavin Llewellyn is an independent consultant who has worked in different marketing manager roles where he has been responsible for SEO including financial services, consumer brands and retail.
He is a Chartered Marketer who specialises in digital marketing with a focus on SEO, Social media marketing and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion.
You can Follow Gavin on Twitter.